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#BLUE EYEBALL 2.0 DRIVER UPDATE#
#BLUE EYEBALL 2.0 DRIVER DRIVER#
#BLUE EYEBALL 2.0 DRIVER SOFTWARE#

#BLUE EYEBALL 2.0 DRIVER SOFTWARE#

When Active Drive Assist is ready to launch with software updates, customers will then be able to purchase the software – plus a three-year service period – for $600 and receive it via Over-the-Air Update.

#BLUE EYEBALL 2.0 DRIVER UPDATE#

This will be an early demonstration of the Ford system’s bumper-to-bumper update capability to wirelessly update nearly all vehicle computer models, enabling the addition of this type of complex innovations that require software upgrades to vehicle functions.įor example, early F-150 customers can purchase the prep package that includes the Active Drive Assist hardware and Active Park Assist 2.0 even more affordably for $895, which includes a $100 early adopter incentive. Over-the-Air Updates are quick and easy wireless upgrades that can help enhance quality, capability and improve the ownership experience over time while reducing dealer trips. It’s an available package on the Select trim for $3,200 as part of the larger Comfort and Technology package, which includes features such as a 360-degree camera, heated front seats and heated steering wheel.įor customers purchasing F-150 and Mustang Mach-E at this year’s launch, the hardware enabling Active Drive Assist – including forward-facing camera and radar sensors – will be available through the Ford Co-Pilot360 Active 2.0 Prep Package, while customers choosing to purchase the software for $600 will receive it through an Over-the-Air Update in the third quarter of next year.

For Mustang Mach-E, it will come standard on CA Route 1, Premium and First Edition variants.

The Ford Co-Pilot 360 Active 2.0 package is standard on F-150 Limited and available as an option on Lariat, King Ranch and Platinum models.

For F-150, Active Drive Assist will be available as a part of the Ford Co-Pilot 360 Active 2.0 package for $1,595.

When Active Drive Assist is not equipped as standard, it will be priced competitively, including: “Active Drive Assist can help improve the driving experience while ensuring people remain aware and fully in control, all for a price unmatched by our competitors – a commitment to affordable innovations that has driven us since Henry Ford put the world on wheels.” “As breakthroughs in new technology allow us to help reduce the stress of long highway drives, it’s important to make sure these capabilities can be enjoyed by the largest spread of people possible,” said Hau Thai-Tang, chief product platform and operations officer, Ford Motor Company. Ford expects to sell more than 100,000 F-150 and Mustang Mach-E equipped with Active Drive Assist technology hardware in their first year of alone based on company sales and take-rate projections.

#BLUE EYEBALL 2.0 DRIVER DRIVER#

The advanced new driver assist feature will arrive first on 2021 F-1 Mustang Mach-E, included as standard on certain models or as relatively affordable option on others, with both vehicles becoming available to customers in late 2020. The technology also enables expanded hands-free driving zones in the future based on system and customer patterns. Today, his company is helping many more people take their hands off steering wheels by applying the same approach to democratizing technology to Ford’s state-of-the-art Active Drive Assist hands-free driver assist innovation.įord developed Active Drive Assist based on advanced computing of camera and radar sensing technologies to provide real-time hands-free driving opportunities. 30, 2020 – Henry Ford helped millions of people lay hands on their first automobiles beginning more than 117 years ago.

The technology will become available in the third quarter of 2021 via Over-the-Air Update, demonstrating Ford’s bumper-to-bumper OTA capability for complex innovations to help improve vehicles over time and keep customers at the forefront of technologyĭEARBORN, Mich., Oct.

Ford is advancing the technology with state-of-the-art innovations and promoting its more mainstream adoption by making it standard or a relatively affordable option for certain F-150 pickups and Mustang Mach-E all-electric SUVs expected first year sales of 100,000 vehicles with the technology hardware.

Ford developed available Active Drive Assist based on advanced computing of camera and radar sensing technologies to provide real-time hands-free driving opportunities and enable the addition of more such zones in the future.

Coming first to 2021 F-150 and the all-electric Mustang Mach-E as part of available Ford Co-Pilot360™ Technology, Active Drive Assist allows for hands-free driving on prequalified sections of divided highways called Hands-Free Zones that make up over 100,000 miles of North American roads.